
By Jonathan Oxley, Trinity University.
Most charitable donations in the United States either go to a religious organization or a religiously affiliated charity. Giving to religious organizations such as churches, mosques, and synagogues represents the largest share of donations received in the United States, with Giving USA (2021) reporting that 29% of all charitable giving goes to religious organizations. However, this only represents a fraction of religious giving in the United States. Giving USA (2021) estimates that including donations to religiously affiliated charities as religious giving brings this figure closer to 75% of all giving in the United States. This expanded definition includes donations to large, well-known, highly-rated charities such as World Vision, Habitat for Humanity, Lifewater International, World Hope International, and Opportunity International.
Despite receiving nearly 45% of donation dollars in the United States, Scheitle (2010) finds that 22% of all religiously affiliated, non-church charities do not include a religious keyword identifier on their Form 990. This number increases to 45% for the second-largest category of religiously affiliated, non-church charities, relief and development organizations. My paper “Examining Donor Preference for Charity Religious Affiliation,” uses a laboratory experiment to explore how donor behavior changes with the inclusion of religious language in a charity’s description, with the goal of determining if religiously affiliated, non-church charities have a financial incentive to selectively display their religious affiliation. I find such incentives exist.
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