No Gifts, No Strings: How a Good Cause Stands on Its Own

Maximilian Hiller, Devin Kwasniok, and Vanessa Mertins

University of Vechta, Germany

Nonprofits invest real effort in bringing new volunteers into the fold. They refine their messaging, polish their outreach, and try small gestures to make the first step feel welcoming. A branded mug on someone’s desk, a handwritten note slipped into an envelope, or a modest voucher added as a small token of appreciation. Alongside these gifts, they open simple entry points and reach out with an easy ask, hoping a small first yes makes the next one feel natural. All of this effort hinges on the idea that the right external pull helps someone cross the line into action.

Our study tells a quieter, more grounded story. We also expected that these strategies would help, and that the real question was simply which one worked best for sparking repeated engagement. Yet, when we put them to the test in a natural field experiment, their influence proved far smaller than expected. People were not moved by gifts, nor by the light lift we offered. They followed the call because the cause was clear and meaningful. The mission itself did the heavy lifting.

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The challenge of Touching Art and Technological Innovation Management Models for a More Inclusive Society

Maria-Gabriella Baldarelli1 , Eleonora Cardillo2

1University of Bologna (Italy), 2University of Catania (Italy)

Rethinking the Role of Cultural Institutions in Times of Uncertainty

The current state of the art presents situations of profound uncertainty for the future due to climate change and war conditions that generate a widespread feeling of fear. Therefore, the need is to rethink the role of public and private organizations and the meaning of creating networks that can lead to positive and hopeful circuits.

Part of the literature positions art as an important antidote to fear. Furthermore, we question the problems of resilience in cultural institutions trying to discover the dynamics that allow the continuation of the use of art works, identifying dimensions that can support it. To try to participate in this debate is important to contribute to investigating relationships between new technologies and fruition management in cultural institutions in order to promote inclusion for a more sustainable society. Cultural institutions, such as museums, play an essential role in generating social inclusion in order to push a broader cultural change.

Technology, Inclusion, and Vulnerability

New technologies are playing an important role in this topic, because the relationships among social integration and technologies are crucial, in order to make the community sensitive regarding vulnerable people with special needs and for the creation of a new paradigm of sustainability. 

Furthermore, many research works are mainly focused on the role of technological innovations in supporting inclusion without specifying the type of “vulnerability”, which instead is very important in making products, including the cultural ones, shared and usable.

Moreover, literature involved digitalization in the context of museums in general, but the aspects concerning inclusion and the possibility, through digitalization, of promoting a broad-spectrum of cultural change are less considered.

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Organizing Civility: Bridging Practices in Islamic Welfare Organization

Sumrin Kalia1 and Gregory Jackson2

1Freie Universität Berlin, Germany, 2King’s College London, UK

Often when we think of non-profits, we tend to focus on efficiency, organizational image, or fundraising. However, these organizations also play an important social role, leaving lasting impacts on the relationships, values, and social boundaries that shape civic life. They can promote inclusion, justice, and enable dialogue across social boundaries, but the opposite may also be true.

What can civil society organizations do to enable a coexistence that values justice over exploitation, cooperation over conflict, and inclusion over exclusion?

This question anchors our recently published article, “Organizing Civility: The Ethics of Adab in an Islamic Welfare Organization”. We look at the case of ‘Saylani Welfare Trust’ an Islamic welfare organization that engages in what we call ‘practices of civility’. Saylani draws inspiration from Sufism a mystical tradition of Islam that emerged in the eighth century.

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How Can Nonprofits Support Migrant Inclusion in Global Cities?

Yan Long1, Wei Luo2, and Berta Terzieva3

1University of California, Berkeley, USA, 2Peking University, Beijing, China, 3Vienna University of Economics and Business, Austria

In today’s increasingly diverse urban landscapes, nonprofit organizations are often hailed as champions of inclusion—especially for migrant communities. Yet a crucial question remains: are they truly bridging divides, or unintentionally widening gaps? More importantly, under what conditions do they foster inclusion—or reinforce exclusion? Our recent paper in NVSQ sheds light on these complex questions through a relational comparison of nonprofits in Vienna, Austria, and Shenzhen, China. We provide insights into factors that influence how well nonprofits include, reach, and serve migrants in a manner proportionate to their presence in the community.

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