
Mark Hager, Arizona State University
The nonprofit starvation cycle was named by Ann Goggins Gregory and Don Howard in a popular article in the Stanford Social Innovation Review in 2009. They did a lot to put the ideas on the map, but they are not the originators of the cycle. All the credit for the nonprofit starvation cycle goes to a guy named Ken Wing. Ken Wing? Yes, Ken Wing.
You’re maybe familiar with that SSIR article, or have heard the starvation cycle described. The idea is that too many nonprofits spend too little on administrative capacity like human resource and financial systems, information technology, and fundraising. Their low spending on these overhead costs (or, *ahem* fudging on how they report their spending) reinforces expectations among funders that non-program costs are not essential. This circles back to further disinvestments in administrative capacity.
I was working with Ken Wing when he first articulated his “circle” idea in the mid-2000s. He’s never gotten the credit he deserves for ideas that have been pretty popular over the past couple decades. I’m hoping that changes with publication of a new NVSQ article (ChiaKo Hung, Mark Hager & Yuan Tian), which features the unearthing of the “Wing Model.” However, you don’t get the full rundown of the genesis of model in that paper. So, I thought I’d Zoom with Ken and get more of his recollection.
Continue reading “The Genesis of the Nonprofit Starvation Cycle”


