
Rebecca C. Ruehle*, Bart Engelen**, Alfred Archer**
*Vrije Universiteit Amsterdam, **Tilburg University
It is Monday morning and you are rushing down a busy shopping street to get to work. Suddenly you are stopped by a friendly woman who asks you: “Excuse me, do you care about children that urgently need your help?”
Usually, if you see volunteers from charities and non-profit organizations approaching others on the street, you choose a different route. But they managed to catch you this time around. While you sympathize and see the good their organization is doing, you also think fundraisers are kind of annoying, intrusive and, quite often, even manipulative. They use all kinds of tricks to get you to donate and to give more than you otherwise would have done. They appeal to your emotions, tell you how much other people give, and steer you to a monthly donation instead of a one-off donation.
These behavioral influencing techniques, also called ‘nudges’, are not only used in street fundraising, but also in advertisements and online. You wonder: is messing with people’s decision-making processes to increase their donations permissible or even a good thing, or is it wrong and should charities refrain from doing it?
To answer this question, it is important to consider two things.
Continue reading “Nudging Charitable Giving: When and how to use nudging techniques to increase charity donations”

