
Stephanie Maas1,2,Lucas Meijs1, Jeffrey Brudney3
1Erasmus University Rotterdam, The Netherlands, 2Vrije Universiteit Amsterdam, The Netherlands, 3University of North Carolina Wilmington, USA.
The way in which people volunteer is changing. An increasing trend is event-based, short-term activities, such as National Day of Service (NDS) volunteering events, rather than long-term, traditional or ongoing volunteer commitments. NDS events are common across the globe, for example, 9/11 Day, Make a Difference Day and Martin Luther King Jr. Day in the United States, Sewa Day in 25 different countries, Mandela Day in South Africa, and NLdoet in the Netherlands – just to name a few. All of these examples are nationwide volunteering events in which individuals and groups support nonprofit organizations by contributing their time to one-day service projects. In NDS events volunteers may cook for the elderly, maintain buildings, gardens and playgrounds, support a fun afternoon for people with disabilities, and so forth.
These events mobilize large numbers of people to engage in volunteer service, creating enormous amounts of donated labor to help communities. But organizers of NDS events also intend to enhance the profile and create an ethic of volunteering. Intentions to continue volunteering typically depend on volunteer satisfaction, and volunteer managers are interested in achieving retention. This goal is not easy, due to the limited contact time between volunteer and volunteer management; moreover, general volunteer management practices used for long-term volunteer commitments might not work. Nevertheless, nonprofits can plan, structure, and organize NDS projects far in advance to enhance satisfaction of volunteer participants. So, how to design a NDS volunteer project to promote volunteer satisfaction?
Continue reading “Generating satisfying volunteer experiences: How to design National Days of Service volunteer projects”

