NVSQuarterly

Living in-between professional and caregiving identities – The experience of women working in rural development nonprofits in India

Poonam Barhoi¹, Manan Pathak² and Ranjeet Nambudiri³

¹Institute of Management Technology Ghaziabad, ² UPES Dehradun, ³ Indian Institute of Management Indore

Within rural development nonprofits in India, women professionals find themselves navigating the complex intersection of professional identity and traditional caregiving roles. While the unique socioeconomic conditions of the Global South have created opportunities for women to work in rural development nonprofits in India, obstacles exist in the form of gendered social expectations. Our recent study in NVSQ examines the experiences of such women professionals, who live in the liminality between ‘ideal professional identity’ and ‘traditional caregiving identity’. The study, which involved in-depth interviews with 21 women professionals working in rural development nonprofits across seven states in India, revealed that this liminal state is a source of significant identity conflicts. Our findings suggest that women professionals experience constant guilt due to the conflicting obligations of caregiving and professional worker identities and their inability to justify both roles to themselves.

How and Why Do Diaspora Give?

Satenik Papyan¹ & Susan Appe², ¹ Binghamton University, ²University at Albany, SUNY

Diaspora philanthropy is the transfer of resources (money, time, labor, knowledge) to countries of origin for the public good. Do you know any diaspora philanthropists, like Kalekeni, the founder of Banda Bola Sports Foundation?Kalekeni moved to the U.S. from Malawi with his family as a teenager. Kalekeni grew up in Chituka, a farming village in Malawi, and while spending his youth in the U.S., he fondly remembered playing sports in Chituka. Longing for that connection, Kalekeni created the Chituka Village Project to serve the children of his home village. This turned into the Banda Bola Sports Foundation, a non-profit organization that uses soccer to promote education and social change in Malawi. The organization is based in Upstate New York and is entirely volunteer-based, with Kalekeni leading its vision.

Diaspora philanthropists leverage collective action.Marcela, with a group of other Boston-based Colombian immigrants, started the New England Association for Colombian Children (NEACOL) to fundraise and support social programs for children in Colombia, for example. The first fundraising initiative was raffling off tickets for Colombian singer-songwriter and actor Carlos Vives’ concert in Boston in 2013. From there NEACOL was created and the next year it was legally incorporated. By 2023, the organization had channeled $350,000 to 33 projects serving 18,000 children in Colombia. Have you heard about the 2nd annual India Giving Day? U.S.-based donors – mostly (but not only) the large Indian diaspora – were called on for the second year in March 2024 to give time and money to India. It is spearheaded by the India Philanthropy Alliance which was created in 2019 by 14 nonprofit organizations in the U.S. that fund development and humanitarian projects in India. In 2024 their efforts raised $5,543,837, from almost 2000 donors to give to 35 organizations serving India.

Recruitment at What Cost? The Impact of Mass Market Interpersonal Fundraising

Aakash Thottam and Cassandra Chapman, The University of Queensland, Australia.

Picture this: you’re out shopping, immersed in thoughts of errands or weekend plans, when you’re approached by an earnest charity fundraiser armed with a clipboard and a persuasive pitch for support. This form of face-to-face fundraising is common in many countries but has earned the grim moniker of “chugging” (a contraction of “charity” and “mugging”), suggesting public unease with this fundraising method.

If you’ve ever been accosted by friends at a barbeque, you’ll know that many people find such practices to be annoying or even unethical. So why do charities continue to use methods that risk upsetting potential supporters?

The short answer is that there is evidence that interpersonal fundraising methods are effective at recruiting high volumes of new donors, especially face-to-face (where potential donors are approached on public streets or in malls) and door-to-door (where donors are approached in their own homes). However, there is not much evidence about what happens after those donors are recruited: do such donors become committed supporters who are valuable in the longer term? We explored precisely this issue in our recently published NVSQ paper with James Casey and Cassandra France.

Designing Effective Volunteering Appeals

Photo by Anastasia Shuraeva on Pexels.com

Eva Maria Jedicke¹, Stephan Olk², Adnan Zogaj¹, Dieter K. Tscheulin¹, Jörg Lindenmeier¹, ¹ University of Freiburg, Germany, ² Horn & Company, Düsseldorf, Germany

Volunteering is a cornerstone of individual well-being and social cohesion, with millions of people donating their time to nonprofit organizations. Given the increasing demand for volunteers as a resource and the competition nonprofits face, our research examines the role of volunteer appeals, a form of persuasive advertising, in influencing individuals to donate their time to social causes. In our recently published NVSQ article, we present findings that guide nonprofit organizations in tailoring effective volunteering campaigns, and to tailor volunteer appeals to specific audiences.

In doing so, we considered four critical attributes that can shape volunteer appeals: time commitment; emotion arousing imagery (in particular appeals to “guilt” and “pride”); slogans that activate volunteer motives, and; accountability seals that serve as signals of the credibility and trustworthiness of a nonprofit organization.